Ways to make more money online.

Online marketing report:

Do you want to get more clients, make more sales more of your products and services and make more money online?
The Internet has evened out the playing field between big businesses with millions of dollars in their advertising budgets and smaller businesses with only a few hundred dollars earmarked. Being able to Expand online has enabled business owners to reach persons who would have never heard about their businesses otherwise and get many more customers as a result.
I got into the world of internet marketing in the last couple of years myself and would like to share my experiences with you in the hopes that it may be of some encouragement to you. I hope by sharing what I have learned you may be able to learn from my experiences and not have to learn many things through trial and error like I have done. So I will share everything I went through with you and then make a few suggestions to you towards the end of my editorial and based on what you hopefully learn from this report maybe you will be able to decide what path is right for you.
So read this entire report first and then you will be better informed as to what you have to have to do next in your own journey. Whether you have an offline business and are looking to expand to the internet or if you are already working internet and just wanting to get in to reach more clients. I think this information will be of assistance to you.

Selling your products and services internet makes a lot of sense - all you have to have to start selling internet is a web site, a shopping cart and a payment processor. You can also drive hundreds, or even thousands of buyers to your web site for little or no money. Applying online marketing techniques requires some marketing knowledge, but it does not cost a lot of money. In fact, it would not cost any money to apply many of the techniques I will be discussing in this special report.

It is important to know that that it is not enough to put up a web site to promote your business and expect an avalanche of new business to come immediately. If you want your web site to become a real new business machine, that draws you clients every single day, you require to use online marketing strategies to drive traffic to it. The more targeted traffic you can drive to your web site, the more clients you will be able to find. In this report we will discuss a few different techniques to help you do just that.

Technique 1: You can change your way of thinking.

I learned how to create a marketing mindset that helps you find clients, fill up your databases and multiply your profits honestly and ethically:

• You must understand what marketing really Is. Marketing is a process designed to introduce your target customers to your business, inviting them to request more information and to get to know you.
  
• You must realize that your potential clients require your help and that your expertise has value.
  
• Your potential clients have real problems and they need real assistance. When you market, you let them know that you can assist them. What can be more valuable than that? You are not trying to sell them something they don't want, but something they want and need!
  
• You are required to create a plan to introduce yourself to people in your desired market. Create a plan that will help you reach most people in your specified market and let them know in what way you can assist them to solve their problems.
  
• You must find a marketing approach that you enjoy the many. You will do your best when you do what you like best. Review different marketing techniques such as public speaking, social networking, article marketing, search engine optimization, blogging and many more.
  
• Which ones do you like best? Which methods feel the most natural to you? Start by using the ones that you like. You would find more desirable results, gain confidence in your skills and the process, and will enjoy marketing more.
  
• I used article marketing as I mentioned before because I felt at ease with it and it was free to do. Since I was on a shoe string budget this was a logical choice for me.
  
  
  Technique 2: Define Or Refine The market your targeting
  

When a lot new marketers are not able to find clients, a lot of them think of expanding their market. They start advertising not only to their specified market, they begin to target anyone they can find. "If I am unable to reach enough persons from my specific market to make purchases, I have to increase my specified market by going more broad!" This absolutely seems like a logical deduction.

But really, that this is not the correct approach to handling this. Not many people wish to buy from a general lists, people who market to just anyone. Consciences customers (the class of persons you want as clients) would prefer to do business with those who are marketing a product or service to people similar to them who understand their particular complication or issues.

Your customers want a tightly niched service provider because they want someone who is familiar with their needs and problems. And they are willing to pay for this niched knowledge.

What this tell you is that you need to have a well-defined target market. If you do not have a well-defined target market yet, now is the time to define it. And if you already have a target market, now is the time to revisit it and see whether it is still an appropriate target market for your business.


So, what makes a target market an effective one for your business? An effective target market includes persons who need, want and can afford your products and services. Remember, for your target market to be effective, all three have to hold. Persons in your target market must need, want and be able to afford what you offer. I have seen many business owners making a mistake by assuming two out of three will suffice. They discover persons who require and want, but can't afford what they have, or they market to people who don't necessarily want what they offer, even though they require it and can budget it.




You don't want to expend effort on trying to convince people that they need what you have to offer-indeed, that's the snake-oil-salesman stereotype that gave you. a bad feeling about marketing in the first place. When your target market consists of persons who want, need and can afford what you have to offer, selling becomes easy, and a natural progression. Once they come to know you and realize that you are an expert at what you do, they will want to buy products or sevices you recommend and would trust your judgment.

I also recommend that you define your target market in terms of persons you enjoy working with.
Who are your past clients that you want more of? Or if you are brand new then what type of persons and in what areas will you like to work. Example: maybe you want to target golfers because you love golf and have an in depth knowledge about golf and golf products.

So start searching for them. Are they a part of a specific sub-group of persons in terms of a profession, an age group, etc? How can you meet more people from this group? Can you use social networking and other marketing techniques specifically to reach persons in this group? How can you market to people from this group without casting a wide net? Once you answer these questions, you will have a target market, and some ideas regarding marketing to it!

Technique 3: Creating your customer list.

One of the most critical skills that a business can possess is the skill to contact a lot people in your target market at one time. You need to have the ability to convey your knowledge and ideas concerning your new products or services with plenty of people at one time. Because, that is one of the most powerful techniques to get service clients and product buyers.

Let's discuss some business goals and why it requires you to create a client list to be able to get through to them. I assume that your dreams for your online company are to discover more customers, be able to make more sales, find more customers for your personal services. The best means to reach these things is to create a really extensive e-mail data base of your future clients. People who wish to be contacted by you and who are in need your products and or services. Once you create a large contact data base of potential clients whom have a interest in your products or services, great things begin to happen. You generate a lot of sales!

The larger the list, the better it will be for your business. Let's say you are expecting a response of .5%-1% of your subscribers. This means that if you have 1,000 subscribers, you can expect 5 to 10 people to respond to your offer. But if you have 2,000 persons on your list, 10 to 20 people would respond to the same offer. As you can see, the more persons you have on your list, the more customers you would be able to find.
Before you start building your list, you require to make a few steps:


Decide Who You Want To Be On Your List. Since the goal for your list is to promote your expertise and products, people on your list ought to be in your target market. When you are building your list remember that you want to promote your list to persons in your target market. Make sure that actions that you take for finding subscribers are reaching people in your target market.

Register For A Service To Send Out Your Newsletter. To build your list you have to have a service that will let persons automatically subscribe, confirm and unsubscribe. You will also use this service to send out your newsletter to your subscribers.
There are alot of different newsletter services to choose from. I recommend reviewing a few different ones and decide which one is right for you.

Create A Free Offering For New Subscribers. A free gift help help you to turn more of your web site visitors into newsletter subscribers. Two most essential attributes of your free gift are:

The Topic Of The Gift. To convince more people to subscribe to your newsletter in exchange for your free gift, you must create a free gift that they really want. The gift ought to address one of the biggest issues your target market has. This means a variety of people in your target market would subscribe to your newsletter to receive the gift.



The Name Of The Gift. No matter what you do, don't call your gift "free gift with subscription". This does not say anything and will not convince your target market to subscribe. Instead, come up with a name that makes your gift extremely desirable.

• For example, a parenting coach who helps parents communicate with their kids more effectively can name a free gift "How To Talk To Your Kids So That They In fact Hear You".
  
  A weight loss coach who helps clients lose weight can name a free gift "5 Keys To Losing Weight And Keeping It Off".
  
  As you can see, the name of the free gift addresses the benefits of the gift
  
  
  
  

Decide On The Format Of Your Newsletter And Start Publishing It.
Decide on the format of your newsletter and what you are going to include into it. Get started with publishing your newsletter. You will not see any results from your newsletter until you are in reality publishing it.

Promote Your Newsletter To Find Subscribers.
To get more new business from your newsletter you need to get more subscribers; it is as simple as that. Use internet marketing techniques, such as social networking, blogging, and article marketing to find more subscribers. We are going to talk about social networking in the next section.

This is one of the best ways to get more clients for your, workshops and webinars, participants and product buyers is by having a large list and publishing your newsletter on a regular basis. Get started on building your list today!

How to use this strategy for your business:
Use the steps above to get started with your newsletter. If you are a newsletter publisher already, create a strategy to bring more subscribers to your newsletter every single day. The best means to build your list fast is to take at least one list-building action every day.
Here is how:

- Pick three list building techniques you want to concentrate on for the next month. Let's say you picked social networking, article marketing and blogging.
- Create your schedule for the next month and include one list building activity (feel free to include more then one) for every day. Include information on which techniques you are going to be using, as well as specifically in what way you are using them to build your list.

- Follow your schedule for building your list and see your list numbers grow!

Technique 4: Use Social Networking

This year has been a great year for social networking web sites. It seems that finally everyone has caught on to the power of social networking and is wading into the social networking pool.

Because of the natural mix of personal and professional in social networking, even in today's economy, many persons are doing business with people whom they have met on social networks.

What does this mean for you as a business owner? This means that it is very likely that your target market is now actively using social networking web sites and you need to use them too!
But before you start using social networking you must decide what you goals for networking are and what results you are seeking. If you use social networking aimlessly, you may probably have fun, but you would not find results for your business.
Here is what you should decide before you dive into social networking:

Who Do You Want To Meet? As we had discussed before, marketing is all about introducing you to persons in your target market. When you use social networking, you want to meet your target customers.


You want your target customers to know who you are, and you can introduce yourself to them by filling out your bio and permitting your contacts learn more regarding you on your social networking pages.
Different social networking web sites give you different amounts of space for introduction. Some let you share a long bio, blog address, web site address, and much more. Others let you just fill out a few sentences and one web site address. Whatever the space, use it to your advantage to let your contacts know regarding you and your business.

What Are Your Goals For Using Social Networking Sites? Since you are an online business owner and you are working hard to promote your business online, your goals are to secure more clients and more newsletter subscribers.
But what are your potential customers doing on social networking sites? Your potential customers are there to network, but not to buy immediately. So while you are meeting your targeted clients there, they might not be ready to buy immediately.

However, while they may not have a need for what you have to offer right now, they may have to have what you have to offer down the road. But they will only know that offer what you offer if you continue to keep in touch with them and build relationships. It is extremely critical to invite persons you meet on social networking web sites to subscribe to your newsletter, so that you can build relationships with them through your newsletter.

You require to have a process to get potential clients that you meet on social networks to subscribe to your newsletter so that you can keep in touch with them long after you have met on a web site.
Which social networks should you be using? If you are not using them yet, take a look at Facebook, Twitter and LinkedIn .

How to use this strategy for your business:
Decide who you want to meet on social networking web sites and design a process to find your social networking friends to subscribe to your newsletter. Here is how:
- Create effective social networking profiles. Alot of people make a decision whether they want to connect with you or hire you based on your profile. Take some time to create a social networking profile from a potential client's point of view. Do research to find out what your potential clients want to see on your profile and then include that information.
- Don't sell - connect. Don't spend all of your time on social networking web sites selling your products and services. That's not what other participants are searching for. Instead, share tips and articles, assist others and answer questions. You would promote your expertise and become famous to your target market when you do this.
- Do let people know about what you do and what you offer. In order for people on social networks to know what you have to offer, you must let them know about it. While you need to not be selling all the time, it is perfectly fine to let others know about what you are up to from time to time.
For example, when you are networking on Twitter, it is fine to promote your offerings approximately 10% of the time.


Technique 5: Offer Products In Addition To Services

It has always been extremely critical to offer products in addition to services, because it is easier to convince your potential customers to spend $20-$50 on a product rather than $200-$500 on a service.

In today's economy, it is even more important to offer products in addition to services. A lot of your potential clients still have to have the solutions that you offer, but they may not want or be able to pay for your one-on-one services given the current state of the economy.

However, since they have to have what you have to offer, they will be more willing to pay for your products, such as seminars, teleseminars, and e-books.

Having products and services in different prices ranges will aid you introduce your expertise to a wider audience, reach more people, and, ultimately, gain more clients.

Here are different information products you can create to offer your potential customers:

E-books And Special Reports. E-books are longer, and special reports are shorter manuscripts. These manuscripts are usually sold in the PDF format.
The best thing concerning e-books and special reports is that the selling as well as the fulfillment process can be completely automated. This means that once set up, you do not have to do anything for selling and fulfillment. Everything is completely automated, so all you have to do is a happy dance when the notice of sale pops up in your mailbox.

Audio Products can be delivered through two different channels. They can be instantly downloaded from your web site in a beloved audio format (MP3, Wave, etc.), or you could burn them onto a CD and physically ship the product. The former option is less high-priced for you, which means you can keep your overhead, and therefore the customer's price lower. However, depending on your target audience, the added expense for what is perceived as a more tangible, and therefore deluxe experience, may be superior.

Teleclasses And Teleseminars. Create classes based on material you have written about. Teaching classes over the phone (such as skype ) is an excellent manner to create additional income streams based on your materials.

Teleclasses are a good example of repackaging your material and selling it again and again. Material taught and discussed during teleclasses can again be reused to create special reports, e-books and audio products.

Workshops:
Workshops (teaching classes in person) can be used to teach to alot of people at once, instead of doing one-on-one sessions. You also gain a back-of-the-room sales opportunity for tangible books and courses on CD or DVD.

Community and Membership Web Sites.
Creating a community around your expertise and products and services is another way to re-package your material.
Your community web site is a powerful way to increase your sphere of influence and create a group of people who are interested in you and your expertise.


As you can see, you can increase your profits and promote your expertise by re-packaging your knowledge and materials as products. You can create a whole product empire by turning your existing products into new products.
It is extremely critical to have products for sale in the current economy, so that you can offer information at different price points to your potential customers.

How to use this strategy for your business: Decide on a few products that you want to create and get started! Create a few products that are of interest to your target audience so that you can offer them for sale during the next few months.

In fact, you may discover a wealth of products already in your "sent" folder, among the emails in which you've provided advice to your one-on-one clients. Mine your "sent" folder, your prior articles and your whole hard drive for products just waiting to be sold.

You have a lot of choices when it comes to products - e-books, special reports, tips booklets, study courses, audio clips and full length audio products.


Technique 6: Take Action!

Nothing would get done until you make a decision to take action! Don't wait until tomorrow. Get started today and you will see that you can secure clients for your business, even in today's economy!

Let's review the five marketing strategies discussed in this report:

Change Your Marketing Mindset

Define Or Refine Your Target Market

Build Your List

Use Social Networking

Offer Products In Addition To Services

Create your own plan of action based on these steps and take action with it!

Thank You For Reading The Report!